And Now, For Something Completely Different...

So like many of you, I just received an e-mail from Cherie Koller-Fox, one of the founders of CAJE, an old friend and the "facilitator" of NewCAJE, which was officially unveiled this afternoon. I am feeling a bit like Tevye considering each of his daughters' requests: "On the one hand...but on the other hand..."

Since my first conference in DeKalb, IL in 1986(?) CAJE was home. It was where I learned to teach with the big kids (literally, the leadership was riddled with people who had been my camp counselors, youth group advisors, religious school teachers and the authors of the textbooks we had in Sunday school). It was where I got to meet new people from all over the world - like Rafi Zarum and Sybil Sheridan, Ed Feinstein and Amichai Lau-Lavie - who were teaching in ways that were new and exciting. And where people whose teaching and story-telling skills would come and learn with me in my sessions as I developed more confidence, and built me up by giving me praise and constructive criticism.

It was for many of those years, the only place where I knew I would be having Shabbat dinner with a mixed salad of Jews: Reform, Reconstructionist, Conservative, Israeli Secular, Chabad, Renewal, Humanistic, Sephardic Orthodox, Young Israel, Labor, Likud, hetero, GLBT, confirmed bachelor, day school, congregational, camping, agency, early childhood, musician, actor, storyteller, cybergeek, teenager, college kid, grandparent and everything in between. My wife was usually happy to see me go to CAJE, because she saw how it recharged me and how it energized the teachers in my school.

When the CAJE-isphere bubble burst, I was not the only one who was sad. I was also not the only one who began to to think - and some said - that we may have stayed at the same party too long. Peter Eckstein tried mightily to steer the St. Louis conference in a new direction that would speak to the needs of the new generation. The founders of CAJE created the paradigm ex nihilo when many of them were in their twenties. They were my camp counselors. I am now 48 years old (and Peter a little older). When those of us on the pre-planning task force were brought together by Peter it was to try and reshape the paradigm to begin to meet the needs of those now the age the founders had been. To renew and redefine.

It was a noble effort, but after more than three decades, CAJE had become a huge institution. My teacher Sam Joseph of HUC in Cincinnati often compares large synagogues to Nimitz class aircraft carriers. (That's the USS Nimitz at left) Nimitz class ships are the largest in the world.

They measure 1,092 feet (2/10 of a mile) long, are powered by two nuclear reactors, carry a crew of 3,200 plus the Air Wing (pilots and support crew) which has 2,480 people and as many as 85 aircraft of varying types. At full speed they can travel at 30 knots (about 35 mph) - which when you consider they displace 112 tons of water at full load, is a lot of metal moving really fast - a Nimitz class ship takes SEVEN nautical miles to turn 90 degrees. Large institutions like big synagogues - and CAJE - are not able to turn on a dime!

After the bubble burst, and while much of the hand wringing was done, a conversation began. Cherie Koller-Fox and many others began talking on the CAJE Net, a Ning site begun before the final conference. And Josh Mason-Barkin and Danny Kochavi started a Google group. There was a lot of interaction in both places which included a lot of the same people.

There emerged a group of vatikim - CAJE veterans - of various ages who wanted to fix the financial disaster and rebuild CAJE in the image of the original. Others, many younger, felt that it would be better to create something as new and different as CAJE had been in the 60's. Some wanted to act quickly, others wanted to wait. I participated in some of those discussions. Some became a little heated, but I believe all were B'shem Shamayim - for the sake of heaven (and Jewish Education).

A Beta version of the NewCAJE (or a nostolgic nod to old CAJE, depending on your perspective) was put together as the MANAJE conference this past August. People who attended speak glowingly of it. So now NewCAJE has been unveiled. Part of me wants to go home and is eager for NewCAJE to be, in the words of David Byrne: "Same as it ever was." But mostly I am hoping that younger voices will jump into the breach that Cherie and some of our vatikim have opened and help to shape it into what we will need to take us forward.

NewCAJE is no longer a Nimitz class organization. That is scary. It has little in the way of money or infrastructure. It is also wonderful. If the twentySomthings and thirtySomethings will step up and teach something to the rest of us, NewCAJE is now stripped down and nimble enough weave through the traffic of this Brave New (and often digital) world. It is ready to become something new while remembering the lessons and traditions of what came before.

Joel Grishaver taught us all that the "True Story of Chanukah" had five different endings. Each ending told the story in a way that made sure the new genereation would understand AND embrace it. NewCAJE gives us the chance to do that again! NewCAJE needs to be more new than CAJE. I believe we can make it happen, if we all work (and argue) together. I hope we all step up.

My friend Josh Mason-Barkin is at it again. His ideas on how to move forward with Rabbi Yoffie's call for using technology as a tool to take synagogues to the next level was published by Jew Point 0 - a fabulous blog on Jewish life and technology, by Darim Online.

The Reform Movement Should Make the Most of this Moment
2009 November 19
by Joshua Mason-Barkin

As far as Rabbi Eric Yoffie is concerned, Reform congregations need to get with the program, technologically speaking, and they need to do so now. At the recent URJ Biennial in Toronto, the movement’s head delivered his annual sermon and used the opportunity to encourage every congregation to think seriously about harnessing the power of the internet to enhance their communities:

"[T]he web – potentially at least – empowers our members and democratizes our synagogues. The synagogue is the grassroots address of the Jewish world, and the web gives us an instrument to involve and include Jews as never before. Are our synagogues doing great things in this area? Absolutely. Are we making the most of this potential? Not even close."

Yoffie’s challenge to congregations is to be applauded. Too many synagogues and Jewish schools have an attitude towards tech that’s generations (a relative term, I know) behind their congregants and students who all have Facebook accounts, use Twitter, and are never more than an arm’s length from their Blackberries and iPhones. But the movement’s approach to addressing this issue — an organized program to train lay leaders to create and maintain congregational blogs — is only a first step. The Reform movement has an incredible opportunity on its hands, a chance to take the next steps and to get a lot more serious about using technology to build and strengthen communities.

Four suggestions for maximizing this moment:

• Congregations should form committees (or task forces) to develop thoughtful strategies for using technology to increase the efficacy of communication. Rabbi Yoffie is right that blogs are a great way for synagogue members to connect online. But there are lots of other technologies — social networking, microblogging, podcasting, mass texting — that also might be useful to synagogues. And there are those congregations for whom blogging might not be the best fit. Every synagogue should gather their most technologically savvy members (and some socially savvy “connectors”, if we’re going to take Malcolm Gladwell’s advice) to make these sort of decisions for the community. Should the temple have a Facebook page, and if so what kinds of things should be posted there? If the synagogue has a Twitter account, who should be charged with maintaining it? And how often should they tweet? The URJ could be indispensible in providing consultants and experts to help congregations get on this path.
  
  
• Technology can help Reform congregations do an even better job of running organizations that live up to the highest values of the movement. Imagine if a synagogue lived up to its commitment to environmentalism by going totally paper-free. The synagogue staff uses Google Docs to collaborate on projects. Rabbis project Temple announcements (and other administrivia) up on a screen during services so that programs don’t need to be printed every week. Instead of spending lots of paper and money on a newsletter, members receive a monthly email newsletter, as well as frequent updates on Facebook and Twitter. Lots of congregations are using all these technologies, and they’re preventing lots of paper waste in the process. The Union can support congregations new to these technologies by teaching professionals to use these tools, empowering congregants with tech skills to be leaders in their communities, and by pairing temples at the beginning of this journey with those who’ve already found success.
  
  
• Technology is an important part of the future of Jewish education. I’m not talking about educational video games. I’m talking about using tools to help learners connect deeply to Jewish text, about helping schools better communicate with parents, about using inexpensive video conferencing to bring diverse teachers to isolated Jewish communities. Education is a central part of a synagogue’s mission, and we need to be asking new questions about how learning is changing. How can we utilize new technologies like Google Wave, Twitter, and YouTube to allow for collaborative (hevruta for the new generation!) learning? How can the internet help us engage (and empower!) parents and families in new ways? How can we use technology to open up the world of Jewish education to better integrate the arts, science, and communication?
  
  Thirty years ago, innovative Jewish educators were using filmstrips, slideshows, and video to bring Torah to life. Now, equally innovative educators are using Flash animation, social media, and hypertextuality to accomplish those same goals. The URJ should nurture and support these sorts of projects and help to bring those tools to congregations and their learners.
  
  
• Technology is an excellent opportunity for collaboration. In the few days before the URJ Biennial, a group of educators gathered for a pre-conference symposium on Jewish identity. One of the teachers at that gathering was Professor Ari Kelman who shared research that suggests that the current generation of young, involved Jews (many of whom are “digital natives,” if you don’t mind sweeping generalizations) are redefining affiliation by resisting joining a single organization, and rather participating in lots of diverse parts of Jewish life. For these Jews, no single institution is the center of Jewish life.
  
  Institutions that pay attention to thinkers like Kelman realize that successful Jewish organizations of the future will be marked by cooperation and collaboration. They also know that efficient and financially responsible Jewish organizations are the ones that don’t insist on re-inventing the wheel but rather seek out partner organizations with different types of expertise. To truly move forward to empower member congregations to embrace a 21st-Century social-media-savvy technologically-engaged existence, the Union should seek out organizations, educators, clergy, innovators, experts, academics and thinkers who can help congregations do their best work.
  
  Perfect example: Darim Online has lots of experience helping Jewish organizations effectively utilize social media technology (including blogs!), and that expertise could really help (and in fact already is helping) Reform congregations look at new ways of communicating. Instead of trying to invent their own wheel, the URJ should seek out partners who’ve already invented pretty good wheels.

Let’s be clear: The Reform movement is taking unprecedented steps forward. Rabbi Yoffie’s sermon and the related URJ initiatives launched this week mark the first time a major movement is encouraging and supporting member congregations to take this trend seriously. This is an important moment, and it would be a shame to waste it.

Josh Mason-Barkin, director of school services at Torah Aura Productions, is a member of a Reform congregation and a graduate of HUC-JIR. He blogs at tapbb.com. You can find his twitter feed at www.twitter.com/barkinj. He frequently contributes to a conversation about Jewish Education in the 21st century on Twitter under the hashtag #jed21

Students, please turn your cell phones...on!

Two weeks ago I was telling my wife and my faculty that we were only a year or two away from asking our students to turn ON their phones at the start of class. This article was pointed out by several people on twitter, and it turns out I have no sense of timing. It was written by Rabbi Karen G. Reiss Medwed and was posted on the Hebrew College Blog.

Hebrew College Blog
Why My Students Were Texting in Class…and Learning Posted by Guest Blogger on Mon, Nov 09, 2009 @ 12:32 PM

Picture this: You walk into a Prozdor classroom of ninth graders and see them all texting on their cell phones while the teacher is writing on the board. "So sad," you think, "another case of teaching gone bad." In fact, I was the teacher (filling in as a substitute), and I was encouraging the students to text during an introductory class about mitzvot. How did I come to design a class using text messaging as my active learning experience? And why do I think this was a successful and effective class?

In designing my lesson plan, my hope, as a constructivist educator, was to create an active learning experience that would engage the students by using tools that were familiar and comfortable for them. At first my plan was to play a game, something like "Mitzvah Jeopardy." But I needed something different, something new, which would push my boundaries as an educator. Answering a text on my phone in the midst of my planning, I found my inspiration: text messaging in class as a tool for collaborative learning.

"How many mitzvot are there? Let's text a sister, a friend, Dad, as many ‘lifelines' as we want." My students eagerly clicked on their cells, and the numbers started coming in. "Do we have to fulfill all the mitzvot?" A quick yes/no text poll of everyone sparked an engaged conversation about the different understandings of commandment as obligation.

Comments from our lifelines punctuated our conversations: "My mom thinks that the mitzvot we fulfill are about making our lives feel more connected to other people." "My dad thinks we can't do mitzvot that have to do with the Temple." One friend remembered that there was "something about Israel" and how that changed which mitzvot we do. Our conversations became multidirectional--we were conversing around our text and around our texting, and we were conversing with one another and with our lifelines, who were conversing with us and with their texts (at least one parent was on Google and another on Wikipedia).

The students loved this lesson. They loved using their phones, but more than that, they loved the learning. Our classroom discussion was rich, full of personal connections and probing questions. While I have no empirical evidence that it was the medium that provided this depth, as a teacher, I had the clear sense that the conversation was informed by the medium. The explicit and implicit integrated curriculum brought it all together. An added benefit was that parents loved this lesson. It provided a rare window into their kids' experience at Prozdor without having that awkward car conversation: How was class? Fine. What did you learn?

Whatever.

It is time for Jewish education to engage 21st century technology, to connect with our students using the media that are such an integral part of their daily lives. This is an educational imperative for formal as well as complementary Jewish education, and it is a valuable pedagogy for experiential education, as well. Texting is only the beginning. Distance learning courses, wiki building for Jewish teen education, YouTube instructional videos, Twitter for Jewish education, fantasy world gaming meets the Bible--all this and more are the next steps in today's Jewish educational teen curriculum.

As for me, I can't wait to hear from you--how are you using technology in your Jewish educational venue? I want to know before I have to substitute for my next absent teacher.

--Karen Reiss Medwed

Rabbi Karen G. Reiss Medwed, PhD, is Assistant Professor of Jewish Education at Hebrew College, where she is Dean of Faculty of Prozdor, Director of the EdD in Jewish Education Leadership and Coordinator for the Pardes Educators Program. This spring she will be teaching a distance learning course at Hebrew College, Theory and Practice of Jewish Education, where she will explore theories such as constructivist education, and practices such as collaborative education and technology in Jewish educational venues.

Can "Open Source" Teach Us How to Change The Game?

This posting about PresenTense paints an interesting picture of how we might reimagine the work of synagogues, centers and agencies in the Jewish Community. They are changing the rules of engagement to fit the needs of a new age. I got it from eJewishPhilanthropy.com, but they got it from author Debra Askenase's blog, Community Organizer 2.0. She tweets as @askdebra.

Where is The Open Source Organization?
Posted by Debra Askanase November 5, 2009

Almost a year ago, I wrote a blog post entitled “The Non-Profit Quarterly Report.” In this post, I argued that nonprofit organizations should offer online quarterly reports, and mimic the transparency exemplified by Jonathan Schwartz’ online quarterly reports. (Jonathan is the CEO of Sun Microsystems.) John Maeda, President of the Rhode Island School of Design and social media advocate, argues that “in many cases complete clarity should be a leader’s goal rather than complete transparency.”

If you combine the concepts of organizational clarity with transparency and inclusionary decision making, then you create a new type of organization:

The Open Source Organization

One organization has stepped up to the plate to show us how it’s done: PresenTense Group.

The PresenTense Group calls itself an “open source organization.” Co-founder Ariel Beery defines an Open Source Organization as one that “enables all members to add to it, change it, modify it and improve it. Everyone benefits from the intellectual property of the organization’s members. The whole point is to make it as collaborative and idea-generated as possible.”
In mid-September, I received this email asking me to participate in a discussion of what PresenTense should be concerned about in the coming year:
There were three ways to participate in the discussion: I could have walked down the street to the Tagging Party, viewed the Party live via webcam, or clicked on the link and “tagged” the key ideas that I care about. This is an example one of the most inclusionary processes I can imagine, as well as superior utilization of technology for stakeholder inclusion and engagement.
This is just one example of how PresenTense adheres to its open source philosophy. Here are others:

All projects begin with an open call for a steering committee. For example, an idea for a magazine section about “philanthropy and the Jewish world” grew into a new steering committee. Steering committees solicit information and input from others.

Every aspect of programming is open sourced: each issue of PresenTense magazine, the PresenTense Institute, and the speakers.

The yearly workplan itself is open sourced via PresenTense networks. PresenTense uses the input to create a general plan, asks for comments, and incorporates comments into the final workplan.

PresenTense plans to offer further transparency by posting quarterly staff reports online, and asking for feedback and comments.

Technology is critical to being as inclusionary as possible when sharing and soliciting information. Whenever possible, PresenTense utilizes technology to include stakeholders. All educational seminars are “live tweeted,” and most are filmed and streamed live. According to Beery, “the main challenge is figuring out the the information technology issues related to open collaboration.”

And what arose from the Tagging Party and discussion? These ideas were fed into its blueprint for the year to come, which is available for viewing online here. You can also read an article about their commitment to being an Open Source Organization here.

Transparency + Clarity + Inclusionary Decision-Making =
The Open Source Organization

When will nonprofits become open-sourced? What is the critical technology needed for open participation? What is preventing nonprofits from moving towards and open source organization? In the spirit of this post, I’m looking forward to your comments and a discussion of this concept – and incorporating your ideas back into the blog post!


Further food for thought:
Asking Questions about Transparency
Leaders Should Strive for Clarity, Not Just Transparency

Debra Askanase has 20 years of experience working in nonprofit organizations, from Community Organizer to Executive Director. She is the founder and lead consultant at Community Organizer 2.0, a social media strategy firm for non-profit organizations and businesses. She blogs about the intersection of social media, nonprofits, and technology at communityorganizer20.com. Debra is an occasional contributor to eJewish Philanthropy.


image courtesy of ExtraFunky

Serious Approaches to Learning

My friend Josh Mason-Barkin gives a great review of the new Coen Brothers' film A Serious Man from the perspective of a Jewish Educator. I found one section particularly relevant given my experience this week with the Jim Joseph Foundation Fellows and my previous post. Read Josh's whole review at http://tapbb.wordpress.com/2009/10/14/a-serious-ennui/. (Full disclosure-Torah Aura Productions publishes some of my work from time to time, and is owned by people I consider to be part of my family. That doesn't make them wrong!)

Jewish schools need to strategically and thoughtfully integrate technological tools into their classrooms, and publishers need to create materials that are congruent with these efforts. For the past several years, Jewish educational publishers (ourselves at Torah Aura included) have been trying to offer computerized tools that are basically digitized (or computer-gameified) versions of textbooks. Furthermore, publishers have seen educational technology as the next frontier in publishing, a new way to make a buck by selling software that claims to make Jewish learning “exciting.” That’s the wrong attitude. Instead of trying to use software to answer the same old questions (“How do I get kids to properly decode Hebrew?”), we need to be asking a new set of questions.

How can we utilize new technologies like Google Wave, twitter, and YouTube to allow for collaborative (hevruta for the new generation!) learning? How can computers help us to maximize our financial resources? How can the internet help us engage (and empower!) parents and families in new ways? How can we use technology to open up the world of Jewish education to better integrate the arts, science, and communication?

Lots of smart people are thinking about these issues, and we (both publishers and our customers, Jewish schools) need to listen. A bureau executive told me recently that Jewish education is miles behind secular education in these fields. That must change, and we as publishers must be leaders, not followers. We need to help teachers and students think about using tomorrow’s technologies, not provide them with hokey and simplistic “educational” games or digitized flashcards for iPhones.

In sunny California, tweeting and surfing (web, not waves)...

So I am sitting in a room at the Brandeis Bardin Institute in Simi Valley California. The weather has been in the 80's for two days. I am over the jet lag. I and 13 other Jewish educators are the Jim Joseph Foundation Fellows - Leading Educators Online at our first f2f (face to face) retreat with the staff of the Lookstein Institute for Jewish Education in the Diaspora at Bar Ilan University in Ramat Gan.

The program goals are to:

• Identify, direct and empower Fellows to develop and lead online collaborative communities in their professional fields.
  
• Provide leading edge professional development to outstanding Jewish educators from formal (e.g. supplementary, congregational, and day schools) and informal Jewish education settings (e.g. camps, youth groups, community centers).
  
• Advance new ways of learning and working together to bring about qualitative changes in the way Jewish educators work with others as they learn.
  
• Guide Jewish education to the forefront of 21st century education.

What does that mean? We have had a few months of intense, threaded conversations in a Google Group about creating a Community of Practice (CoP), and spent much of the last 36 hours exploring how to become one. We have learned from one another about how we have used various Web 2.0 applications in our work as educators. And we have told stories.

This is the early stage of what promises to be an amazing journey into the Next Level. I will share as often as seems relevant. In the right hand column of this Blog I have added a section called Next Level 2.0. It is a list of Web 2.0 applications that might help all of us take Jewish Learning and our own professional growth to the next level. Most of the apps listed were suggested by the fellows, and we all thank Barry Gruber for compiling the first iteration of the list. The current version (as of this posting - it will grow) reflects that first compilation and places I have learned about this week in California.

OMG. Twitter??!!??
I tried twitter a few months ago, noodling around trying to see what it might do. Yesterday, Esther Feldman from the Lookstein Center told us all to sign up and log in. Many already had been tweeting. My previous impression (and I said as much) of Twitter was that it was a slick way of having People Magazine open all the time. I remember Kevin Spacey Tweeting on the air while he was on Letterman. Ridiculous.

Then we all began tweeting among ourselves. During presentations. It seems a bit like passing notes. Rude even. But the content of the tweets actually enhanced the conversation once we got used to it. We were tweeting our thoughts while listening. Not everyone got a chance to speek aloud, but we all had an opportunity to express ourselves to one another about what was happening. And we were creating a record of the learning at the same time. I had twitter live on the left side of my screen and Word on the right for note taking.

We went a little viral. Lisa Colton of Darim Online follows the tweets of one of the fellows. So she began to follow our conversation. (You can do that because we were attaching a hashtag that identifies the conversation thread!) She began to comment with us and share the conversation with those who follow her. At the moment that is 561 people.

Ellen Dietrick, one of the fellows, is the director of the Synagogue Early Childhood Program at Congregation Beth Israel in Charlottesville, Virginia. She is way ahead of the curve on all of this stuff. She has put a netbook in every classroom. Her teachers take some time everyday to post a very brief (4 -5 sentence) update about the happenings in their room and a photo (they digital cameras, too) to the schools Blog on Blogger.

Only those who are invited may see the blog (sorry, I do not issue the invites) to protect the privacy of the children and their families. But the parents (and grandparents who might live far away) can get a glimpse into their child's day and even ask their children better questions than "what did you learn/do in school today?" They can ask about the art project or the challah they baked! Every class posts each day. Wow.

And Twitter? Forget about it! Teachers will hand Ellen a note at random points in the day. A tweet can only be 140 characters, so it is very short. It says something specific about something wonderful that just happened. Ellen tweets it from a Twitter account that only the parents can follow (security again!). They might have their twitter feed tied to their phone or Blackberry. It might appear in a window on their iGoogle desktop or as an e-mail. The point is that they will get a nudge and a note moments after the event. I haven't spoken to any of the parents in Charlottesville, but I bet they love it! Did I mention she does school registration and sign ups for activities online using Google Docs? And that's only some of the work of one of the fellows.

So I have totally changed my mind about twitter. I don't think anyone wants to hear what I am ordering for lunch. Bit it is a pretty cool way to have a brief conversation, share a resource or create a backchannel for making meaning of something we are experiencing.

My twitter name is @IraJWise. What's yours?

The Words DON'T Know The Way -- You Have To Take Them There!

Eric Schor and Eliot Shapiro are two guys I have known since I was a boy. We all grew up at the same synagogue and camp. Today they are the principals of EMS Communications, a company that trains people to be effective speakers. The describe their mission as being "to rid the world of boring presentations, one speaker at a time." This posting is their cutting edge analysis of the presentations of the Olympic City bid teams form Chicago and Rio de Janero. I have learned a lot about my teaching from their analysis. Unfortunately, when I posted it to my Facebook page, some of my FB friends focused on the polititcs of President Obama getting involved. They miss the point of my posting it. The Next Level learning here is about how we present ourselves, and therefore the Jewish people. This is from their monthly speaker's digest which you can receive by e-mail. The original and the subscription form can be found on their web site: http://www.cooleremail.net/users/eliotshap/Oct2009_14oct2009.html

Less than two weeks ago, the attention of many Americans—and others around the world— turned to Copenhagen, Denmark, where the International Olympic Committee met to choose the host city for the 2016 Summer Olympics. We were initially surprised that Chicago’s bid ended faster than the Chicago Cubs last two playoff runs, but when we watched the presentation delivered by the Chicago team, we saw a presentation which failed to capture the excitement of our city. Read on while we share our perspective on this missed opportunity of Olympic proportions, and how Rio truly SOLD IT!

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Chi-town Lands with a Thud

Like many of our neighbors, we were blown away when we learned that Chicago was the first city to be eliminated in the quest to host the 2016 Summer Olympics. How could our fair city compare so poorly with the others that were competing for the honor?

Then, we watched the Chicago team’s presentation, in which a group of leaders of the Chicago 2016 Olympic Bid Committee paraded in front of the IOC in Copenhagen to show why Chicago should be the host city, with Michelle and Barack Obama anchoring the hour-long relay. Watch the Chicago 2016 presentation by clicking here.

We can’t explain exactly why Chicago ultimately failed in its bid to secure the nomination, but we can say that the speakers representing our team delivered a flat, stale, lifeless presentation. It was punctuated by repetitive video footage that sought to portray the human side of the city, but didn’t effectively capture Chicago’s uniqueness.

Several times during Chicago’s presentation, speakers referred to the city as a ‘fun’ place to hold the summer Olympics. But there was little evidence that anyone on the team was actually HAVING fun. They came across as intense, tight, and stiff, and not very well qualified to pull off that theme.

We were led to believe that our presenters were well rehearsed and well trained, but as a group they didn’t move, didn’t smile, and didn’t look enthusiastic:

IOC member Anita DeFrantz, batting leadoff, seemed proud, but her effort to portray Chicago as fun was less enjoyable than snow in October.

USOC president Lawrence Probst looked serious and even worried, with the same stern expression plastered on his face throughout.

Committee chair Pat Ryan, a former Fortune 500 CEO, relied on repetitive, unnatural looking gestures, appearing way too serious along the way. He almost smiled--once. He concluded his remarks by saying “Our people are warm and welcoming, and best of all, you’ll have a lot of fun.” Yet he delivered the line in a way that looked as if he had just come from a root canal.

Mayor Richard Daley, while appearing more comfortable than we usually see him, repeatedly used the phrase “your games.” (We heard it five times.) While he probably meant it to sound respectful, it came off as alienating.

By the time the Obamas came in to close the deal, there was little for them to save.

Here are some other observations:

Can you say “unnatural?” It was clear that Chicago’s presenters were coached. (Not necessarily a bad thing, but it’s one thing to BE coached, and another to LOOK coached.) They brought similar styles that emphasized short phrases, frequent pauses, practiced gestures, and volume turned on high. But because they didn’t vary that volume, and relied on those practiced gestures, they looked uncomfortable, unnatural and—unfortunately—unbelievable. It was painful to watch.

Where was Michael? Showcasing past champions, Brazil brought Pele, a worldwide soccer icon, along with other young, energetic athletes. Chicago showed the headstone at the grave of Jesse Owens, and the not-quite-household name Bob "I'd like to buy a vowel" Ctvrtlik, an IOC member who won a gold medal for Volleyball. We needed more splash.

Too much hedging. Listening to the Chicago presentation, we heard Mayor Daley use messages such as “we want to be” and “if you award us” instead of “we WILL be” and “by awarding us.” Ryan fell into the same trap when he said “Chicago would be the right partner” instead of…Anybody? Anybody? That’s right—"Chicago WILL be the right partner.”

Had we seen this presentation before learning of the decision, we wouldn’t have been very surprised about the final outcome.

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Rio Rocks It!

Compared to the Chicago 2016 team, the group of presenters from Rio de Janeiro, Brazil came out expressive and passionate, which was probably hard considering that they weren’t speaking in their native language. The high energy, facial expressions and body language of their speakers more than overcame their difficulties pronouncing English words as they showed off Brazil’s beauty, culture and plan to host the Olympic Games.

Presentations really DO make a difference. In this case, Rio delivered a better presentation across the board. Setting the stage, Carlos Nuzman, the president of Rio 2016, was charming and engaging. He opened effectively and he ended convincingly, saying “Today, Rio stands ready to serve the Olympic movement and start a new journey of celebration, discovery and transformation.” His smile and his manner showed both confidence and humility, not an easy thing to do. He really SOLD his message!

One way Rio 2016 out-presented the Chicagoans was through visual aids. One graphic in particular was tremendously effective: a world map, dotted with locations of all the previous host cities, emphasized that Europe and North America had hosted dozens of Olympic games, while South America hadn’t hosted any. It was a simple image which made a compelling point.

In addition, the video footage brought by the Rio team did a much better job of capturing the flavor of their city. They relied on great graphics to show how the Olympic venues would fit into their city. And they successfully showed off the city’s breathtaking combination of mountains and ocean.

Another thing we noticed, although it may seem small: the presenters from Rio introduced themselves to their audience, which we thought was a nice touch. It helped them establish rapport and engage their listeners.

Hosting the Olympic Games provides a big stage, and there was a lot at stake at these meetings in Copenhagen. Many Chicagoans, like us, were excited about the prospect of bringing the Games here. But while our presenters TOLD people why Chicago WOULD be a great host, Brazil’s team SHOWED people why Rio DESERVED to win the bid. They were selling it, we were telling it.

Bummer. We were looking forward to 2016.

Here are links to Rio’s presentation, broken up into five segments. Be sure to watch Part 1 and Part 5 to see a Carlos Nuzman’s memorable opening and emphatic ending.

Rio Part 1

Rio Part 2

Rio Part 3

Rio Part 4

Rio Part 5

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Presenting as a Team: Tough to do Well

It’s so hard to present effectively as a team. How does one assign tasks to the right people, handle transitions, or build on previous performers?

With awkward moments between speakers (do we hug, shake hands, kiss or what?), the Chicago presentation demonstrated the challenge of team presentations. It’s clear that they wanted to give different officials the honor of speaking on behalf of the team, and they probably needed to make sure they didn’t leave people out.

But they brought up too many speakers—and not enough effective ones. It added to the stiffness.

That’s a frequent problem with team presentations. When you choose speakers in order to honor them, instead of choosing ones who will make your presentation stronger, then you’re diluting your message. And the logistics of the transitions require more choreography than most teams plan for.

That’s why we say: less is more.

Do you and your colleagues present to clients as a team? When it’s your time to go for the gold with a team presentation, don’t go in without a strategy. For expert coaching designed to put your speakers on top of the podium, give EMS a call!

For more insights into delivering team presentations, click here to read our June 2003 Digest, which focused exclusively on that topic.

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